Si Fang Art Museum



si store logo
The visual identity of the Si Fang Art Museum’s museum shop






Si Fang Art Museum was designed by architect Steven Holl, and it is to date the only museum in China that resides in the mountains. The logo traces the rotating movements of four points at different speeds, effectively brining the natural environment into the logo by conveying a sense of time. “ 放肆 ” in Chinese pertain to an absolute freedom in terms of both one’s behaviour and spirit - the logo is an open form which is anchored by the four points. In other words, the logo is at once firm, steady and very open. The space created by the four points is the “shop”, and also corresponds with the Chinese character of “ 四 ” in the museum’s name. Chinese knowledge: starting from the southeast, concluding at the northwest.

Southeast: rotation finishes in an hour; Southwest: rotation finishes in a day; Northwest: rotation finishes in a month; Northeast: rotation finishes in a year.
The marks hint at positions, times and histories.








left page, right page, verso or recto