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on paper



on paper_另存 save as

视觉识别 Visual Identity
标识  Logo
  • moonstop
  • 肆 Si Store
  • 唯物 WU Lab

展览视觉  Exhibition Visual
书籍设计 Book Design
海报设计 Poster Design
  • All

独立杂志 Magazine
  • through


on paper_未命名 untitled

  • on paper 1, 2017, zapbeijing
  • on paper 2, 2018, White Space
  • a one and a two, 2020, Aranya Art Center
  • on paper 3, 2021, Lonely Library


on paper_实验室 lab

  • 开幕穿什么 Opening Dress Code


on paper_万物 things

  • 垃圾分类海报  Poster of Classifying Rubbish
  • 手工团扇  Handmade Round Fan
  • 纹身贴 Tattoo Sticker




Si Fang Art Museum

si store logo
The visual identity of the Si Fang Art Museum’s museum shop

Si Fang Art Museum was designed by architect Steven Holl, and it is to date the only museum in China that resides in the mountains. The logo traces the rotating movements of four points at different speeds, effectively brining the natural environment into the logo by conveying a sense of time. “ 放肆 ” in Chinese pertain to an absolute freedom in terms of both one’s behaviour and spirit - the logo is an open form which is anchored by the four points. In other words, the logo is at once firm, steady and very open. The space created by the four points is the “shop”, and also corresponds with the Chinese character of “ 四 ” in the museum’s name. Chinese knowledge: starting from the southeast, concluding at the northwest.

Southeast: rotation finishes in an hour; Southwest: rotation finishes in a day; Northwest: rotation finishes in a month; Northeast: rotation finishes in a year.
The marks hint at positions, times and histories.