‘moonstop’ studio logo
an independent designer fashion label
The logo design comes from the length of consonant,
fricative and plosive of the word ‘moonstop’. The width
is decided by classic alphabet font.
Resembling telegram code, or a harmonica’s reeds,
each point becomes a line that sits in parallel to the
next, one alphabet after another. This could also be
taken as the gaze or the movement of the moon.